By Denise Ryder Marketing Coachhttp://www.profitspace.com/coach-----------------------------------------------------------The most important asset a eBusiness owner has is...A LISTActually the more lists you have the better off you are. BUTthe key isn't just having several general lists, you want to haveas many targeted lists as you can.What do I mean by that??Well, ummm for all you health and nutritional product peopleout there your targeted lists could be based around each ofthe specific products you offer. Those in themselves make upa "list."If you are selling information products, then the theme ortopic of each of your books/courses can make a sub ortargeted list.Don't look at your products/services as a group, break themdown (if you can) and think of them in terms of a targetedgroup of people (or list). For each group you will send outthe initial information request and then your follow up willinvolve specific information catering to that group.That follow up is pretty straightforward. I mean if youhave a product that is based to help migraine suffers thenyou wouldn't later send a mailing to that list about a newproduct that deals with asthma...they don't relate or tiein. You keep sending that list information relating tosuffering from migraines.There is one other list that you could be building andthat is one that involves a one-time request for information.For example; if you decided to create a list of 50 eZinesDirectories, a person hits your autoresponder once to getthat list. Or how about the second part of your two-partarticle - again a person that hits your autoresponder isafter that one-time request.How on earth do you follow up with these people, whenthey didn't subscribe to receive regular mailings?That is what we are going to go over today. A 3-stepfollow up system which will turn these one-time requestsinto yet another viable list for you ;o)So, let's get at it ;o)Step 1 - First or Initial ContactThis is the information that you are firing out afterthey have hit your autoresponder.You have two ways you can go here. You can either:let the person that you are going to send them futureinformation that is RELATED to the information theyhave requested here. Or, you don't say a thing at all.Best course of action is to tell them upfront...be totallyopen and honest from the get go. Remember people dobusiness with people they know, like and trust and ifyou aren't trusting...you've lost them.Having said that, you still need to give them a chanceto opt-out of receiving more information...here is asample to give you something to look at and use.SAMPLE...Hi ~~NAME~~ (remember personalize)Just wanted to send you out the information you requestedabout the 55 no cost marketing resources. I have listed themall below and I hope you find them useful.In a few days I'll be sending you over a special articlethat I wrote "The Key to No Cost Marketing." Look for thatto come in about three days.I've spent a lot of time researching marketing tactics andlooking for good solid resources that work. I'll be glad toshare this information with you, if you want me to.If you don't want to receive these additional strategies andresources then you can click the REMOVE ME link below.If you have any questions, please feel free to email me.Look forward to sharing this information with you, takecare and good luck with your eBusiness.Sincerely,Denise RyderSo what we have here is your prospect receiving the initialinformation that they requested AND we have let themknow that there is more to come and if they don't want toreceive it then, they can of course, opt out.Most will stay because you have given them a good reason to(remember it's the WHAT'S IN IT FOR ME), a preview ofwhat's to come.Step 2 - AutomateYou're probably thinking, yup I know I need an autoresponderin order to do this. Of course you do, that goes without saying.But, you need to see the bigger picture here. You have a prospectthat has received the information and you have indicated that thereis more "to come." That "more to come" is what I am referring to.Make sure you have it already to go and uploaded into yourautoresponder.Yup, ya got to think ahead...there is no room for "fly-by-the seatof your pants" marketing here. Sit down and plan out a 7 messagefollow up for this list and have it loaded and ready to go.Leave some time between each mailing...something like between7-10 days. Remember this isn't your general list, this is a targetedone with specific information and of course specific offers gearedto them.Through these 7 messages your goal is to keep building upon theinformation that they prospect originally requested. You know theyare interested because they hit your autoresponder in the firstplace, right ;o)So give them the good, solid content RELATING to the originalthat they requested.In our example above I would keep providing them with informationconcerning no cost marketing resources. I would send the articleas I said I would and then the other 6 messages would perhapslook at what to spot in a good no cost marketing resource, howto test a resource, how to track the results, and how to usethe information they have gathered to make money. All thewhile I mention that there is STILL MORE to come and ofcourse provide them with the opt-out option at all times.I also can weave in my offers and because of the way Ihave set my system up, these offers come in the form ofrecommendations, there is no hard sell tactics happeninghere.Step 3 -Special MailingsOk, we have a sublist with a theme of no cost marketingresources. As I release a new product (based on this theme)or find more resources to share, then I will send out aspecial mailing with this information.The idea is that these are "special" so they are not tobe used as some form of "mass or blast" marketing tactic.What we have done with these people is built a good solidrelationship with them. We have sent them fantastic infothat they can use and we keep building by providing themwith even more information and over-delivering. Why wouldwe want to then ruin all that by blasting them every week...WE DON'T.These special mailings should be limited to using themtwice a month. It stands to reason that some months you maynot use them at all. But in this case the idea is that it is specialso make it good. Keep the momentum of good solid informationand tie in a good offer.A good rule of thumb is to think in these terms...A good mailing is something that benefits the list member andthe list owner. It has to be a win/win for both or it just won'twork.When you are thinking in terms of lists, you have to realize thata list can come from anywhere. It is just a matter of seeing it.As I mentioned above, think of your products/services as littleindividual lists. Break them down and build a sublist aroundeach products theme.Do it right and you may find a little niche where you didn'trealize it…now how cool is that!!If you want to gain some further insight into a few more tacticslike this one, then read "How To Become Wildly SuccessfulOnline." This eBook will give you some great ideas.Read about it here:http://www.profitspace.com/wsoThis article may be reprinted with the requirement that it bere-published in it's original form with the attached Resource Boxto be included
