Perhaps the most critical step in guaranteeing the success of your e-mail promotions is to send your messages to a targeted list of opt-in subscribers who have specifically requested to receive information on a particular topic from you. That's your "in-house" email list.Sooner or later, you'll face the same challenge: how to build a list of qualified, targeted prospects from scratch.When it comes to building an e-mail list, online marketers tend to spread on too many options. Offen, they neglect to focus on a single promotion 'til the endand exploit to the fullest potential. Here's an example. Suppose you run a newsletter and have a web page or popup window which invite prospects to subscribe. As a reward for giving their e-mail address, you offer them a bonus. That's fine -- but not enought! You are loosing money simply by leaving empty profit places in your message. Wouldn't be nice to build actually 3 different mailing lists from one "stroke"? Of course! For better understanding, I'll stick with the same newsletter example. So, clear-up your newsletter invitation and insert couple of extra carefully selected phrases. Follow these steps: Step #1 --> Insert a Newsletter Subscription Obviously, this is your primer objective. A new subscriber is a potential new source of profit. It is a common sense to tell people what to expect up front. The more relevant seems your offer to the desired relationship, the better. Step #2 --> Insert a Special Report Be smart: upload your report to an autoresponder. The trick is to provide high-quality content AND an offer that will earn you a profit! You know the rest: the autoresponder send out automatically additional reports and follow-up messages to those who get the initial report. The results: more sales and profits. Step #3 --> Insert an eCourse Each lesson of the eCourse provides at least one offer (and usually multiple offers) for the reader to consider. Many buy, some don't. But it's another automated profit system. Step #4 --> Insert a Mystery Bonus Mystery bonus? Yes! People universally love mystery. Be sure you won't let the prospects know what is all about up until they subscribe. What you need at this point: an ebook that is coded with your own affiliate links! (Psst... invite them to pass it out as an incentive!) The final results: 3 separate lists (from newsletter subscription, special report, and ecourse) and a viral marketing tool (the mystery ebook)! Everything easy to set- up and ready to upload to your web site in less than an hour of work. Not bad! Things to remember BEFORE you implement this e-mail marketing strategy: - be accurate and clear with your messages. - spell out features/benefits/advantages in your offer. - don't go only after e-mail list quantity. Your e-mail list should balance QUALITY with QUANTITY issues. - ALWAYS provide high-quality content. - implement your system ON EVERY PAGE of your web site. - always use professional sequential autoresponders to PERSONALIZE each of your e-mail messages. - test subject lines and messages until you get the highest results. - check your messages to make sure links work properly. - use high quality graphics to first-impress. - NEVER forget to 'THANK YOU' prospects once they give you their e-mail address. - ALWAYS allow prospects to self-remove from your e-mail lists.
Friday, August 24, 2007
eMail Follow Up System in 3 Easy Steps!
By Denise Ryder Marketing Coachhttp://www.profitspace.com/coach-----------------------------------------------------------The most important asset a eBusiness owner has is...A LISTActually the more lists you have the better off you are. BUTthe key isn't just having several general lists, you want to haveas many targeted lists as you can.What do I mean by that??Well, ummm for all you health and nutritional product peopleout there your targeted lists could be based around each ofthe specific products you offer. Those in themselves make upa "list."If you are selling information products, then the theme ortopic of each of your books/courses can make a sub ortargeted list.Don't look at your products/services as a group, break themdown (if you can) and think of them in terms of a targetedgroup of people (or list). For each group you will send outthe initial information request and then your follow up willinvolve specific information catering to that group.That follow up is pretty straightforward. I mean if youhave a product that is based to help migraine suffers thenyou wouldn't later send a mailing to that list about a newproduct that deals with asthma...they don't relate or tiein. You keep sending that list information relating tosuffering from migraines.There is one other list that you could be building andthat is one that involves a one-time request for information.For example; if you decided to create a list of 50 eZinesDirectories, a person hits your autoresponder once to getthat list. Or how about the second part of your two-partarticle - again a person that hits your autoresponder isafter that one-time request.How on earth do you follow up with these people, whenthey didn't subscribe to receive regular mailings?That is what we are going to go over today. A 3-stepfollow up system which will turn these one-time requestsinto yet another viable list for you ;o)So, let's get at it ;o)Step 1 - First or Initial ContactThis is the information that you are firing out afterthey have hit your autoresponder.You have two ways you can go here. You can either:let the person that you are going to send them futureinformation that is RELATED to the information theyhave requested here. Or, you don't say a thing at all.Best course of action is to tell them upfront...be totallyopen and honest from the get go. Remember people dobusiness with people they know, like and trust and ifyou aren't trusting...you've lost them.Having said that, you still need to give them a chanceto opt-out of receiving more information...here is asample to give you something to look at and use.SAMPLE...Hi ~~NAME~~ (remember personalize)Just wanted to send you out the information you requestedabout the 55 no cost marketing resources. I have listed themall below and I hope you find them useful.In a few days I'll be sending you over a special articlethat I wrote "The Key to No Cost Marketing." Look for thatto come in about three days.I've spent a lot of time researching marketing tactics andlooking for good solid resources that work. I'll be glad toshare this information with you, if you want me to.If you don't want to receive these additional strategies andresources then you can click the REMOVE ME link below.If you have any questions, please feel free to email me.Look forward to sharing this information with you, takecare and good luck with your eBusiness.Sincerely,Denise RyderSo what we have here is your prospect receiving the initialinformation that they requested AND we have let themknow that there is more to come and if they don't want toreceive it then, they can of course, opt out.Most will stay because you have given them a good reason to(remember it's the WHAT'S IN IT FOR ME), a preview ofwhat's to come.Step 2 - AutomateYou're probably thinking, yup I know I need an autoresponderin order to do this. Of course you do, that goes without saying.But, you need to see the bigger picture here. You have a prospectthat has received the information and you have indicated that thereis more "to come." That "more to come" is what I am referring to.Make sure you have it already to go and uploaded into yourautoresponder.Yup, ya got to think ahead...there is no room for "fly-by-the seatof your pants" marketing here. Sit down and plan out a 7 messagefollow up for this list and have it loaded and ready to go.Leave some time between each mailing...something like between7-10 days. Remember this isn't your general list, this is a targetedone with specific information and of course specific offers gearedto them.Through these 7 messages your goal is to keep building upon theinformation that they prospect originally requested. You know theyare interested because they hit your autoresponder in the firstplace, right ;o)So give them the good, solid content RELATING to the originalthat they requested.In our example above I would keep providing them with informationconcerning no cost marketing resources. I would send the articleas I said I would and then the other 6 messages would perhapslook at what to spot in a good no cost marketing resource, howto test a resource, how to track the results, and how to usethe information they have gathered to make money. All thewhile I mention that there is STILL MORE to come and ofcourse provide them with the opt-out option at all times.I also can weave in my offers and because of the way Ihave set my system up, these offers come in the form ofrecommendations, there is no hard sell tactics happeninghere.Step 3 -Special MailingsOk, we have a sublist with a theme of no cost marketingresources. As I release a new product (based on this theme)or find more resources to share, then I will send out aspecial mailing with this information.The idea is that these are "special" so they are not tobe used as some form of "mass or blast" marketing tactic.What we have done with these people is built a good solidrelationship with them. We have sent them fantastic infothat they can use and we keep building by providing themwith even more information and over-delivering. Why wouldwe want to then ruin all that by blasting them every week...WE DON'T.These special mailings should be limited to using themtwice a month. It stands to reason that some months you maynot use them at all. But in this case the idea is that it is specialso make it good. Keep the momentum of good solid informationand tie in a good offer.A good rule of thumb is to think in these terms...A good mailing is something that benefits the list member andthe list owner. It has to be a win/win for both or it just won'twork.When you are thinking in terms of lists, you have to realize thata list can come from anywhere. It is just a matter of seeing it.As I mentioned above, think of your products/services as littleindividual lists. Break them down and build a sublist aroundeach products theme.Do it right and you may find a little niche where you didn'trealize it…now how cool is that!!If you want to gain some further insight into a few more tacticslike this one, then read "How To Become Wildly SuccessfulOnline." This eBook will give you some great ideas.Read about it here:http://www.profitspace.com/wsoThis article may be reprinted with the requirement that it bere-published in it's original form with the attached Resource Boxto be included
eMail Follow Up System in 3 Easy Steps!
By Denise Ryder Marketing Coachhttp://www.profitspace.com/coach-----------------------------------------------------------The most important asset a eBusiness owner has is...A LISTActually the more lists you have the better off you are. BUTthe key isn't just having several general lists, you want to haveas many targeted lists as you can.What do I mean by that??Well, ummm for all you health and nutritional product peopleout there your targeted lists could be based around each ofthe specific products you offer. Those in themselves make upa "list."If you are selling information products, then the theme ortopic of each of your books/courses can make a sub ortargeted list.Don't look at your products/services as a group, break themdown (if you can) and think of them in terms of a targetedgroup of people (or list). For each group you will send outthe initial information request and then your follow up willinvolve specific information catering to that group.That follow up is pretty straightforward. I mean if youhave a product that is based to help migraine suffers thenyou wouldn't later send a mailing to that list about a newproduct that deals with asthma...they don't relate or tiein. You keep sending that list information relating tosuffering from migraines.There is one other list that you could be building andthat is one that involves a one-time request for information.For example; if you decided to create a list of 50 eZinesDirectories, a person hits your autoresponder once to getthat list. Or how about the second part of your two-partarticle - again a person that hits your autoresponder isafter that one-time request.How on earth do you follow up with these people, whenthey didn't subscribe to receive regular mailings?That is what we are going to go over today. A 3-stepfollow up system which will turn these one-time requestsinto yet another viable list for you ;o)So, let's get at it ;o)Step 1 - First or Initial ContactThis is the information that you are firing out afterthey have hit your autoresponder.You have two ways you can go here. You can either:let the person that you are going to send them futureinformation that is RELATED to the information theyhave requested here. Or, you don't say a thing at all.Best course of action is to tell them upfront...be totallyopen and honest from the get go. Remember people dobusiness with people they know, like and trust and ifyou aren't trusting...you've lost them.Having said that, you still need to give them a chanceto opt-out of receiving more information...here is asample to give you something to look at and use.SAMPLE...Hi ~~NAME~~ (remember personalize)Just wanted to send you out the information you requestedabout the 55 no cost marketing resources. I have listed themall below and I hope you find them useful.In a few days I'll be sending you over a special articlethat I wrote "The Key to No Cost Marketing." Look for thatto come in about three days.I've spent a lot of time researching marketing tactics andlooking for good solid resources that work. I'll be glad toshare this information with you, if you want me to.If you don't want to receive these additional strategies andresources then you can click the REMOVE ME link below.If you have any questions, please feel free to email me.Look forward to sharing this information with you, takecare and good luck with your eBusiness.Sincerely,Denise RyderSo what we have here is your prospect receiving the initialinformation that they requested AND we have let themknow that there is more to come and if they don't want toreceive it then, they can of course, opt out.Most will stay because you have given them a good reason to(remember it's the WHAT'S IN IT FOR ME), a preview ofwhat's to come.Step 2 - AutomateYou're probably thinking, yup I know I need an autoresponderin order to do this. Of course you do, that goes without saying.But, you need to see the bigger picture here. You have a prospectthat has received the information and you have indicated that thereis more "to come." That "more to come" is what I am referring to.Make sure you have it already to go and uploaded into yourautoresponder.Yup, ya got to think ahead...there is no room for "fly-by-the seatof your pants" marketing here. Sit down and plan out a 7 messagefollow up for this list and have it loaded and ready to go.Leave some time between each mailing...something like between7-10 days. Remember this isn't your general list, this is a targetedone with specific information and of course specific offers gearedto them.Through these 7 messages your goal is to keep building upon theinformation that they prospect originally requested. You know theyare interested because they hit your autoresponder in the firstplace, right ;o)So give them the good, solid content RELATING to the originalthat they requested.In our example above I would keep providing them with informationconcerning no cost marketing resources. I would send the articleas I said I would and then the other 6 messages would perhapslook at what to spot in a good no cost marketing resource, howto test a resource, how to track the results, and how to usethe information they have gathered to make money. All thewhile I mention that there is STILL MORE to come and ofcourse provide them with the opt-out option at all times.I also can weave in my offers and because of the way Ihave set my system up, these offers come in the form ofrecommendations, there is no hard sell tactics happeninghere.Step 3 -Special MailingsOk, we have a sublist with a theme of no cost marketingresources. As I release a new product (based on this theme)or find more resources to share, then I will send out aspecial mailing with this information.The idea is that these are "special" so they are not tobe used as some form of "mass or blast" marketing tactic.What we have done with these people is built a good solidrelationship with them. We have sent them fantastic infothat they can use and we keep building by providing themwith even more information and over-delivering. Why wouldwe want to then ruin all that by blasting them every week...WE DON'T.These special mailings should be limited to using themtwice a month. It stands to reason that some months you maynot use them at all. But in this case the idea is that it is specialso make it good. Keep the momentum of good solid informationand tie in a good offer.A good rule of thumb is to think in these terms...A good mailing is something that benefits the list member andthe list owner. It has to be a win/win for both or it just won'twork.When you are thinking in terms of lists, you have to realize thata list can come from anywhere. It is just a matter of seeing it.As I mentioned above, think of your products/services as littleindividual lists. Break them down and build a sublist aroundeach products theme.Do it right and you may find a little niche where you didn'trealize it…now how cool is that!!If you want to gain some further insight into a few more tacticslike this one, then read "How To Become Wildly SuccessfulOnline." This eBook will give you some great ideas.Read about it here:http://www.profitspace.com/wsoThis article may be reprinted with the requirement that it bere-published in it's original form with the attached Resource Boxto be included
HOW TO MAKE A KILLING ONLINE WITH A SHOESTRING BUDGET
This FREE information is very valuable to your online success. For further training please subscribe to my training course for a more in depth way of marketing your site by sending a blank email to: elindabay@getresponse.com.Step 1: Get products that sells like hot cakes. If you have a product then go to the next step to see how to market it. If you don’t then find some high commission affiliate programs that do, SO YOU WILL MAKE MONEY. TIP: Never pay to join an affiliate program until you know which ones are money makers. The highest paying ones are at the bottom of this article under the heading AFFILIATE PROGRAMS (Most are free to join). Be careful the internet is full of scams!Step 2: Promote your product or affiliate program. The very first thing you should do is find a reliable email autoresponder. This way you can get subscribers and give instruction messages on how to sign up for your program or you can advertise your products automatically without spending hours sending emails to clients. TIP: There are some excellent FREE autoresponders on the internet or you can use the one in my program which is already COMPLETELY SETUP FOR YOU FREE.Step 3: Get subscribers to you autoresponder, WHY? Because you can’t get sales or downlines on the internet without sending multiple emails to the same client. Now I know your going to be a bit discouraged when I tell you that you need to buy subscribers.I am the first person who LIKES SOMETHING FOR NOTHING but the cost of not doing this is PROFIT. Don’t worry this is the largest cost you will incur for now and after this step I will tell you some amazing advertising techniques that are FREE. Details of where to buy subscribers are listed under the heading. LIST BUILDERS.Step 4: Write an article/s at www.ideamarketers.com about your site/s. It doesn’t have to be too long or too professional but Google will increase your sites ranking in the search engine. IMPORTANT You must include the word FREE in the title.EG: I can prove this works! Go to google and type in Deadly Disease Prevention. Click on DEADLY DISEASE PREVENTION, POWERFUL SUPPLEMENTS FREE INFO, it is currently number 2 as of the 09/04/2006. You will find my article.Step 5: Promote your ezine that you have setup in your autoresponder. Now go to google and search for ezine directories. Submit your ezine to at least 50 different directories. This will take you a while but it is a great FREE way to get subscribers.Step 6: Now submit your articles to as many places as you can. Search in google under article submission and try and submit in at least 50 different sites. DON’T PAY ANYONE TO SUBMIT AN ARTICLE. Step 7: Send emails to email groups to advertise your ezine. Find as many groups as you can and send details of how to subscribe to your ezine (TIP: send a sample copy of one edition in the email) to as many as you can starting with the ones below under the name EMAIL GROUPS.You can get up to 700 subscribers per week to your ezine using this method.CONGRATULATIONS!!! YOU HAVE SETUP A HUGE MARKETING PROGRAM, ALL OF THIS WILL HAVE TAKEN A WHILE HOWEVER MOST OF IT IS FREE!Step 8: Automate yours sales and follow up emails and watch you inbox get flooded with SALES CONFIRMATIONS. You can do this yourself however I suggest you get it automated or you will be spending ALL of your time sending emails instead of doing the most important thing you should be doing, MARKETING YOUR SITE SO THAT YOUR BUSINESS GROWS.Check out my site that is already fully automated and ready to go. The best part is that your website is SETUP FOR YOU ABSOLUTELY FREE.CHECK IT OUT NOW AT:http://www.ElindaBay.com/pips.htmlThank-you for taking the time in read this article. This FREE information is very valuable to your online success. For further training please subscribe to my training course for a more in depth way of marketing your site by sending a blank email to elindabay@getresponse.com.The information in the steps above that I said I would provide are in the headings below GOOD LUCK.AFFILIATE PROGRAMSTraffic Swarm http://www.trafficswarm.com/go.cgi?67015 Join FREESFI http://www.moreinfo247.com/8927062/FREE Join FREEInternet marketing centre http://www.marketingtips.com/sr/t.x/837037 Join FREEInternet marketing warriors http://resellers.warriorpro.com/signup.htm?67015Join FREELIST BUILDERSSIGNUP TODAY AND LET SOMEONE ELSE DO THE WORK FOR YOU:http://www.listbuilder.us/13112 Or become an affiliate and have your downlines PAY FOR YOUR SUBSCRIBERS at:http://www.listmedia.com/lists/13112https://www.pushbuttonleads.com/.EMAIL GROUPSList_Builder-subscribe@topica.com1_List_Advertising-subscribe@yahoogroups.comAAnnounce-subscribe@yahoogroups.comadd_your_list-subscribe@yahoogroups.comOTHER GREAT ADVERTISING SITES THAT MAKE YOU MONEYFree net Leads: http://www.FreeNetLeads.com/free/2662612gooJoin FREE
Is Email Marketing Still An Effective Option For Network Marketing?
With email filters, blockers, and simply tons of unsolicited email, is email marketing still a viable option to build and grow your network marketing business? The answer to this question, in my opinion is "Yes, but."Let's deal with the "Yes" first, then we'll deal with the "But." I remember about 5 or 6 years ago putting about 400 leads into my autoresponder and enrolling about 8 - 10 people a month into my nutritional program. Today, if you had 10 times that many leads, you may get a couple of prospects, and maybe, maybe, one enrollment. It is true that times have changed, but that doesn't necessarily mean that email marketing is dead. Let's look at a couple of examples.One colleague of mine from California literally cannot keep up with the large number of prospects inquiring about her program. She is signing up 10 - 15 people per month into her program which costs about $1300 to start. Eighty percent of her efforts are wrapped up in email marketing. She has gone through the learning curve and is what I would call, a professional email marketer. How many emails does she send? About 1 million per month.Another colleague of mine from Georgia is enrolling about 30 people per month into his business, a $20 a month, non-nutritional program. He is not highly sophisticated in what he does, but is effective enough to send out about 250,000 - 300,000 emails per month.What is the biggest difference between now and then? Numbers. With the vast expansion of the Internet and email marketing, it simply requires greater numbers to get results today. It is not uncommon for some folks to get a couple hundred unsolicited emails a day that you must compete with. With the billions of emails circulating on a daily basis, you need massive numbers to get results. So, how many emails should you send out? Keep reading.Now let's talk about the "But."The biggest downside to email marketing is that new recruits are weak. Email marketing is notorious for having a revolving door with new recruits. Why? There is no relationship involved except for exchanging a few emails. Email marketing is very impersonal, and without the relationship, there is no bond (or glue) to hold the new recruit in your business. Many leave as quickly as they come. So how do you overcome this? With both of my colleagues whom I mentioned above, they are both fanatical about picking up the phone within a very brief time that the prospect visits their web site. One of the very first comments out of their mouth is "I wanted to give you a call and let you know there is a real person on the other end of the email." And it works!Picking up the phone, reaching out and touching them, and beginning to bond with the new prospect or recruit is vital. If you are not willing to pick up the phone, then email marketing isn't going to be worth it for you. One of email marketing's strengths is sorting through the prospects, then giving you someone to talk to. So, how many emails should you be sending out in order to get enough prospects to talk to so you can build your business? As many as you can. From my observation, 100,000 leads is minimum. Anything less will not produce results for you. If it is within your budget, 300,000 is a better number. For the "email marketing professional," maybe one million is a better number. Whatever the number, you must be committed to constant, consistent effort, followed up by a personal phone call.One final thought before we wrap this up. If you are going to involve yourself in email marketing, you must take the time and learn how to do it right. Understand that some people will complain about not wanting your emails, you will get undeliverable emails and blocked emails, and your autoresponder company may change their policies on you and you have to switch companies. But take the time to become a professional at what you do.In summary, is email marketing still effective for building your MLM business? Yes. You simply must increase the numbers of emails you are sending out. But, you must also understand that you must pick up the phone and reach out and touch your prospects and new recruits or you will lose them. It is still a viable option for those who want to use this as a means of growing their network marketing business.
Run Profitable Contests Using Autoresponders
Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote. A contest could be as simple as spotting a word or a set of words within an e-zine's issue or searching for a graphic on a site. A contest can run for one issue, or it can last for a month or more. If you plan to run a contest, make sure you have a "contest management response system" in place. This could be as simple as an automated e-mail receipt to let your participants know their entry has been received. Run a contest that asks your participants to send their responses to specific e-mail addresses. Then create an automated receipt confirmation for each account.Include a link to your products, affiliate links, or services in your confirmation receipt. Every time someone enters your contest and sends her entry, she receives a confirmation message. Thus, you've just exposed your products to your contestant. Encourage multiple entries and your contest participants get exposed to your promotional texts multiple times. Ok, what about contest prizes? If you publish an e-zine and you sell advertising space, you can give away free ad space to the winners. If you have your own product, or a product you have resell rights to, you can give away free copies of it to your winners. If you have a service, why not put that up as a prize? In any case, though, let your prospective contestants be interested in the prizes. Yes -- put the complete prize descriptions, along with the contest mechanics, on autoresponder too. And then include links where they can purchase the prizes. Hey, some people might not want to waitto win your contest! So it's good to cover all bases. Run a contest that lets autoresponders handle entries and confirmation receipts and you'll have a promotional tool that can bring in profits for you!
How To Find Deep Discount Pro Online Marketing Tools
You can't row a boat without an oar or build a house without a hammer. And, you can't build an online business without essential Internet marketing tools. Sadly, thousands try (unsuccessfully) everyday.Those who do use online tools are generally paying far too much for them because they haven't yet looked into the alternative. I'll tell you about that in a minute, but first...What's the most important online tool we all need? A website, of course. No brainer. How else would potential online customers find out if we have what they need?Next, we should at least have an autoresponder to help automate our marketing efforts and an ad tracker to keep track of which ads are pulling and which are a waste of time. These two are a "must have".Hold up a minute...Before we go any further, it's important to mention that I don't recommend using a complimentory autoresponder, ad tracker or any other no-cost marketing tool. You never really get something for nothing. We all understand that, right?Who, in their right mind, is going to "give" you a professional marketing tool without somehow extracting something from you in return? A crazy multi-millionaire?No-cost autoresponders, for example, usually have ads at the top of the message your responder sends out. Do you really want your potential customer to see someone else's ad on your promo message?A good autoresponder generally costs around $20 monthly and a decent ad tracker around $20 a month. That's $40 for only two essential online tools. There's no long a need to pay that much!Those who sell online tools at those prices will give all kinds of reasons why theirs are worth the high prices. And, maybe they are. If the product is good and the buyer is happy, I don't have a problem with them charging what the buyer will pay.That's capitalism at work. We once paid those prices. Now we don't. We found a better way.So, what is the alternative to paying high prices for online tools (without having to give up professional quality)?It's called "bundled services". This is when a company takes multiple products or services and bundles them into a neat package so that the consumer gets several services at a considerable lesser price than if they bought them separately.You've probably noticed the major telecommunications and TV cable companies bundling services over the past year. It's very effective. The consumer gets more for less and the companies sell more products and services. Both come out ahead.Warning...Look for an Internet marketing tools company that offers "solid" tools and not "fluff" or hype. Those that offer fluff are only interested in taking your money and giving you as little as possible. This increases their profits, but lightens your wallet and gives you little of substance in return.Fluff stuff can be things like: eCourse training (instead of "live" support), an eBook bonus that you can get anywhere for nothing, "insider secrets" reports, Etc. Things that are not workable tools at all.Solid tools are things like: an autoresponder & list manager, ad tracker, website hosting, URL rotator system, online conferencing system, "live" training & support, Etc. Workable tools and solid support that actually helps in building your business.Note: There is nothing inherently wrong with eCourse training, eBooks, special reports or other informational products (in their right place). Trying to pass them off as a substitute for solid online marketing tools is not the right place.The hallmark of a good online tools company (or any type of company) is one that operates on the "Golden Rule Principle". They give you more in product "use value" than what you pay.The products or services will actually be useful in building your business and the seller makes sure that you receive an abundance of them.This creates a happy and loyal customer who will tell their friends. The customer and seller both win. So do the friends. That's the way to run a business!How can you know when you've found such a company? Look at the product usefulness. Are the tools solid or fluff? Are you getting your money's worth or paying for hype?Are there any Internet marketing tool companies that operate on the Golden Rule Principle and have also bundled a useful arsenal of online tools at a really good price?Not many. There are a few. Only one or two are extraordinary in that they give an abundance of solid tools at a really low price.
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